FinancialNirvana.com

Jones Soda (Nasdaq: JSDA) you have grown up now.  You have gone from niche brand to a national brand that’s available coast to coast.  You have gone from being available at a handful of retail locations to over 15,000 retail locations in a short amount of time.  You want to challenge the likes of Coke and Pepsi in the future.  You are taking steps toward being a mainstream brand rather than a underground brand.  You are innovating and providing healthy alternatives evidenced by you using Pure Cane Sugar rather than high fructose corn syrup.   You are one of those companies that investors feel like could disrupt the beverage industry and maybe break the duopoly of Coke (NYSE: KO) and Pepsi (NYSE: PEP).  So that’s why we can’t have things like ‘delays in the launch of our CSD product negatively impacted our gross margin and profitability’.  You have everything going for you now and you have a number of retailers stocking your product.  All you have to do now is EXECUTE.  Shake up your management if that’s what it takes for you to execute.  You have a great opportunity here so don’t let it slip away. 

*  I own December 2007 Call Options of Jones Soda.  I also bought PUT Options before the earnings just in case they couldn’t deliver.  No, I didn’t buy the Calls when the stock was in the 30’s.  I bought these when the stock was in the high teens and mid to low teens.