FinancialNirvana.com » General http://www.financialnirvana.com Stock analysis, research, trends and forecasting Sun, 06 Apr 2008 23:24:42 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Click-Clack — I like Under Armour (UA) http://www.financialnirvana.com/click-clack-i-like-under-armour-ua/ http://www.financialnirvana.com/click-clack-i-like-under-armour-ua/#comments Thu, 08 Feb 2007 06:58:15 +0000 Himanshu Pandya http://www.financialnirvana.com/click-clack-i-like-under-armour-ua/ Under Armour logoI had been thinking about buying Under Armour (NYSE: UA) for quite a while and I finally pulled the trigger on Tuesday.  On Monday, I went to my local Sports Authority to check out what Under Armour had to offer and liked what I saw.  Under Armour had a big presence there and had a lot of posters and banners hanging from the wall.  I also checked out Under Armour baseball and football cleats and came out impressed.

It just so happened that I caught today’s (Wednesday) Mad Money with Jim Cramer, where Jim gave Under Armour another huge plug.  According to Cramer, Under Armour is a Nike in the making and at worst another Reebok.  He doesn’t see this as a one time wonder such as LA Gear and Starter.  He also touched on take over rumors from Puma which he thinks is just a rumor.  I wasn’t aware of any take over rumors when I bought Under Armour and I hope it doesn’t get bought out because I think the potential here is huge.

It’s been well publicized that Under Armour is a very expensive stock but I think the opportunity here is too huge to pass up.  I agree with Cramer here that Under Armour is another Nike in the making.  The company has the cool factor going for it right now and seems to be doing a great job in marketing and brand awareness.

* I own July 07 Call Options of Under Armour

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